Totem Street Team
Introduce the newest Cirque du Soleil series to the San Francisco market and generate interest in Totem to drive ticket sales.
In a market loaded with entertainment options, we needed to introduce the Cirque du Soleil passion with consumers and carry through the emotional connection that Cirque performances are known for…all before the show even opened. To that end, we took over the streets of San Francisco with a guerrilla activation featuring a bevy of costumed performers from Totem. Targeting urban locations with heavy foot traffic, we dazzled consumers with teases of Totem performances. Performers arrived to their location via ornately decorated carts, and were accompanied by Brand Ambassadors outfitted with iPad to capture immediate interest and ticket sales. The stunt effort was coordinated with existing PR and advertising campaigns, providing Totem with an integrated, localized campaign.