Tales of the Cocktail Welcome Reception

Challenge 

Engage the crème de la crème of the bartending universe by creating one event with 15 unique experiences that captivated the audience and created a lasting buzz at Tales of the Cocktail.

Solution 

To truly connect with this crowd, we created a fully immersive experience with intense, personal engagement that was customizable on an individual level. We crafted a rich, complex, stage-quality production in which our audience was not merely attendees, but active participants. To establish ourselves, we partnered with 23 leading mixologists from around the world and asked them to share how Absolut inspires them. We partnered with the historic Arnaud’s, the largest restaurant in New Orleans, which has been an icon since its inception in 1918. Each of 14 rooms in Arnaud’s (plus a few closets and a hallway) were transformed into a living, breathing embodiment of Absolut through the eyes of the best of the bartending community. The overall effect was a flowing, “event within an event” feel that gave our guests new experiences around every turn.

Expertise 
Product Samplings / Bartender Advocacy
We Inspire Passion 
Through Innovators

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