Win back the hearts and minds of top tier bartenders by celebrating Absolut as the best vodka for building exceptional drinks.
To showcase the history, heritage and unique production story of this iconic brand in a way that is bold, authentic and uniquely Absolut we create Absolut Stuga. Stuga’s are traditional Swedish cottage where Swede’s go to escape and unplug. Absolut Stuga was an immersive brand experience where the communal setting seamlessly mixed simplicity and high tech allowing bartenders to explore and discover both emotional and rational reasons to rediscover Absolut. Coupled with cutting edge chefs and musical acts drawn from the local markets, bartenders were left awed and definitely reengaged with Absolut.