Reinvigorate the Stoli brand and reclaim the premium high ground in an over saturated Vodka category
To create The Stoli Hotel we tapped into the DNA of the brand, drawing inspiration from the iconic Moskva Hotel on the brand’s label and wrapping in the boutique hotel club culture where Vodka was thriving. We created a 20,000 s.f. brand immersive space complete with lobby bar, guest rooms themed after brand flavors, a working spa and concierge service. For one-month runs in major markets, the Stoli Hotel hosted consumer, media and VIP events. In each market Stoli Hotel became the “it” event location for celebrities, local VIPs and media partners. The program garnered placement on E!, Access Hollywood, People Magazine and many more.