Project Renaissance

Challenge 

Target owned the style high-ground and Wal-Mart was the value leader. This left Kmart without a clear POD for consumers. We needed to reinvigorate Kmart store associates, reengage consumers and help them to rediscover the new Kmart.

Solution 

Following store refresh and resets, We launched “Project Renaissance” a fully integrated program that started with associate training and engagement to reinvigorate these key stakeholders. We then launched a series of traffic-driving instore events and promotions, coupled with all new in-store signage, product offers and partnerships. The plan was supported by an integrated media/social media/PR campaign. Consumers discovered a transformed and brighter Kmart with friendlier and more engaged associates and more appealing offers, along with star-studded music, sports, and home-entertainment themed events.

Expertise 
Retail Activations / Corporate Engagement
We Inspire Passion 
Through Renewal