A Night With Ne-Yo

Challenge 

Reinforce Ne-Yo’s presence as the Creative Director and face of the Malibu Red brand.

Solution 

Legacy created a six-city activation across key markets for the Malibu Red brand showcasing the face of the brand, award-winning recording artist Ne-Yo. Radio, television, and social media were all utilized to raise brand awareness to consumers and tradespeople alike, all leading up to an intimate experience with the artist, including a private concert, meet-and-greets, and a dinner party hosted by Ne-Yo himself. The event turned traditional clubs into one-of-a-kind concert venues for one of the world’s most popular musicians to perform a full set, including opening acts by members of his record label.

Expertise 
Product Samplings / Brand Ambassador Programs / Sponsorship Activation / Celebrity Appearances / Consumer Engagement
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