Next Best Move
Engage urban African Americans and show that BK is a relevant part of their communities
he BK Next Best Move mobile tour built on BK’s longtime association with basketball. We created a mobile tour that visited 41 African American communities looking for consumers ‘next best move’ on the court and in their neighborhoods. Hosted by Syrus Yarbrough from MTV’s Real World, the 18-week tour visited basketball hotspots, community destinations and BK restaurants. The vehicle was equipped with a mobile film/editing studio that allowed us to capture and share in real time over 2,000 unique pieces of content to millions of consumers via social media and a dedicated microsite. The tour also celebrated BK’s Next Best Moves – new product initiatives.