Our objective was to build brand awareness for Negra Modelo, while providing an online home for branded content. We looked to incorporate Negra Modelo's newly formed social channels, while highlighting the brand's partnership with Rick Bayless.
To provide an online home for consumer interaction with Negra Modelo, Legacy crafted a website with a unique brand story centering on a food and beer pairing. The site features consumers’ tweets on the homepage through social media integration, providing the consumer with an easy way to interact and be acknowledged by Negra Modelo. Additional content including recipes, brand videos and brand story provide the consumer with an opportunity to learn more about Negra Modelo ‘s history and also provide the user with tangible assets (recipes) they can use to interact with the brand.