Minions Sweepstakes

Challenge 
  • Build strategic brand partnership between Tic Tac and Universal’s Minions movie franchise
  • Promote regular engagement with both brands, and promote awareness of new flavors and the upcoming film releases
  • Drive sales
Solution 

Legacy custom-designed and developed an interactive sweepstakes microsite that gave participants a chance to win a variety of prizes. The mechanics of the sweepstakes were oriented to facilitate repeat visits on a daily basis, and to encourage sharing on various social networks. The site was responsively designed with a mobile-first philosophy in order to accommodate the myriad screen sizes currently on the mobile/tablet landscape.

Results 
  • Site was awarded a 2015 WMA WebAward for Outstanding Achievement in Web Development
  • Site received over 1.6 million page views from over 965 thousand unique visitors over the course of summer 2015. Site received an additional 5 million impressions on social networks from users sharing online.
We Inspire Passion 
Through Digital Sweepstakes