Create an ownable event to build excitement around Corona Extra’s NYC OOH Spectacular
With the Luna Corona program we turned the moon into our slice of lime, featuring the Corona Extra bottle on the billboard in Chelsea, New York. Working with MIT astronomers, we calculated the exact time when the crescent moon ( the shape of the lime) would line up exactly in the Corona bottle on the billboard. The falling moon represented the brand’s signature lime image, and we celebrated the viewing of this phenomenon by inviting guests to revel in the excitement with us while soaking up sounds of a local DJ, enjoying Corona and hors d’oeuvres, and the opportunity to have a custom photo taken with their friends. In addition, our Luna Land sweepstakes chose five lucky winners who took home a piece of their own real estate on the moon.