Live Your Active Culture Mobile Tour
Motivate Californians to live an active lifestyle and include Dannon as a part of their pledge to live better.
The Dannon Live Your Active Culture mobile tour traveled throughout California to fairs, festivals, events, and retail locations. It featured a variety of Dannon products to sample and offered run activities for the whole family, such as a green screen photo booth and prizes, as well as select appearances by soccer superstar Mia Hamm. Consumers who pledged to live a healthier lifestyle received monthly incentives, recipes, tips for fun activities, promotions/coupons, and premiums. In an effort to encourage pledges, Dannon donated $50,000 to the California State Parks Foundation to help support family health and wellness.