Jonas Brothers

Challenge 

Connect BK Fresh Apple Fries to health conscious teen aged girls through BK’s partnership with Jonas Brothers.

Solution 

We identified the Jonas Brothers as a powerful cultural and influential force amongst our target audience, and we created a 41-conert tour series featuring them as a promotional engagement platform to spread awareness of BK Fresh Apple Fries. We launched the brand’s largest sampling effort ever with an on-site experience that delivered new BK Fresh Apple Fries to core consumers in an environment where excitement and enthusiasm was high. We engaged fans with opportunities near to their hearts by snapping virtual photos of them with the Jonas Brothers, inviting them to write love notes to their favorite band member and encouraging them to embrace BK by making custom crowns.

Expertise 
Product Samplings / Product Launches / Sponsorship Activation
We Inspire Passion 
Through Sponsorship