Home Depot Adora
Drive purchase consideration of the Adora model washers and dryers at The Home Depot by elevating consumer and associate awareness of the features and benefits of the washers and dryers.
To promote the new Adora top load washer and dryer, Legacy developed and managed a test program to create attention-grabbing in-store engagements at 10 participating locations. The events promoted innovative, industry-first product features, as well as discount offers from GE and The Home Depot. To break through to busy shoppers, we created a blend of fun and education. Our brand advocates led consumer product demonstrations, promoted the offers and challenged families with a fun, interactive Laundry Trivia Game. All participants received GE branded laundry bags.