Elyx Trade Series
Absolut Elyx wanted to reiterate their primary brand pillars: luxury, integrity and craftsmanship while also creating a close-knit community of loyal brand advocates.
Legacy and Absolut identified 415 key influencers in nine high profile markets across the country. We created a top-of-the-line dinner series for these influencers that, from start to finish, highlighted Elyx’s three primary brand pillars. The décor at each venue radiated luxury, with high-end, custom branded bars and copper accent pieces throughout. Each event began with a Farm to Table dining experience, featuring oysters, caviar and salmon bilinis to start, followed by a fresh dinner prepared by local chefs using only local, all natural ingredients. Each meal was hand-crafted by the local chefs and served with a specific Absolut Elyx cocktail pairing. After the meal, guests were invited to a cocktail hour where they had the opportunity to partake in a photo activation and also interact with a professional coppersmith who created personalized jewelry items, given to them in a Kraft gift box to further drive home the luxury, integrity, and craftsmanship of everything related to Absolut Elyx.