Create an exclusive experience for top dealers and customers that will educate them on the International product line, strengthen relationships with the brand and executives and provide an exclusive opportunity for supplier partners.
International customers are most receptive to experiences where they can form new relationships within their industry and further their alliance with our brand. We created the annual International Diamond Cup golf tournament series to most effectively reach our clients. Top dealers and customers tee off at North America’s most exclusive courses. A partnership with Callaway provided top-of-the-line outfitting of custom premiums as well as swing analysis. Strategic supplier partner integration provided opportunities for product discovery. Diamond Cup furthers brand-customer relationships every year, evolving customers into loyal enthusiasts.