IMEX America is the world’s largest gathering of American MICE (meetings, incentives, conferencing, exhibitions) professionals. Hilton Worldwide was looking for a way to engage IMEX attendees during their time at the Hilton booth at IMEX. In addition, Hilton wanted to provide attendees with a meaningful experience by building on their current theme of “connections” while also highlight the many brand locations internationally.
With the goal of showing attendees how they were connected to one another, Legacy custom designed and developed an interactive display showing schools, industries and locations in common between attendees. Users were prompted to login to their LinkedIn account to participate. To increase engagement, Hilton offered users access to WIFI in addition to a coffee gift card. The interactive display featured users profile images to more easily identify one another as well prominently displayed Hilton hotel locations and information. The interactive display was unified into the booth setup and shown on two 90” televisions opposite one another in a café area, where users could relax and charge their phones in between meetings.
This tactic prompted several hundred IMEX attendees to participate and network with eachother. As a whole, the event helped solidify the Hilton brand as a connector of people, places, and things.