Inspire women to reevaluate their normal beauty regimen and adopt new products from L’Oréal
Women are brand loyalists when it comes to beauty products, and in order to broaden their consideration set, brands need to personalize their approach and educate consumers on the benefits of their products. To do this we created a 5,000 sq ft beauty pavilion platform to travel to large attendance events to deliver individualized beauty consultations in an immersive branded environment. Consumers received on-the-spot makeovers and personalized education. Going well beyond the typical beauty counter sales approach, we developed and deployed consultative selling strategies that truly engaged the target. They left feeling empowered to make informed choices on the best L’Oréal products for their use.