The Beautiful Game Shootout

Challenge 

Modelo Especial called for an interactive way to engage its multicultural consumers throughout the international soccer season, while capturing as many consumer data points as possible. 

Solution 

We developed a two-player tablet app shootout game where the consumer swiped the screen to “kick" a soccer ball into a net covered by a goalie. Not only did this offer a fun and engaging experience for the consumer during on-premise events, it also gave Modelo Especial the opportunity to capture key consumer data points from its target demographic. 

Expertise 
Digital / Reporting & Analytics / Monitoring, Reporting, Analysis / Digital + Live Sync / Brand Unification & Reputation / Web Development & Content Generation
We Inspire Passion 
Through Digital Games