Develop loyalty and build brand advocacy amongst key trade and nightlife influencers
Legacy put the spotlight on Jameson’s credibility as a brand truly engrained in cutting edge entertainment with the one-of-a-kind Jameson Bartenders Ball series. The annual program provided an edgy, hip, unique and immersive platform to engage key trade influencers while increasing trial and awareness, loyalty and advocacy. The talent lineup of a national headlining act, local opening band, sideshow acts,host and DJ put on an unusual performance to meet the unique entertainment demands of attending bartenders who have seen it all. A higher marques education station, Rock Band video game, glam station with airbrushed tattoo artists, photo booths and more provided every guest a unique interactive experience. Each guest also received branded takeaway items at the event including a VIP lanyard and a custom t-shirt.