Back to Campus Tour
Promote Kraft snack products at key university accounts while motivating students to eat in on-campus dining halls and snack bars.
Legacy helped Kraft brands get Back to Campus with 8-weeks of dedicated sampling events and branded activities at key universities. Strategic sampling matched Kraft products with key student usage occasions including study breaks, on-the-go commuters and social gatherings. Our campus reps hosted interactive games, challenges and premium giveaways to create emotional connection to the brands and build buzz. A kick-off appreciation event for each campus’ dining staff helped ensure strong retail execution. Each school’s Facebook page and Twitter were utilized to promote the sampling events.