AVP Tour Sponsorship
Create buzz and awareness for Malibu’s AVP Tour Sponsorship both at the beach and on-premise disproportionate to the investment.
To stand out among multiple sponsors we created the Malibu Island Cabana, an on site VIP lounge that hosted VIPs, tour pros and special consumer guests. We seamlessly married the fun and carefree nature of the brand with the excitement and high energy of the AVP to create a platform that really connected with fans and celebrities alike. The Malibu Island Cabana was used as the set for the ABC TV show Shaq Vs. Reach was extended through player sponsorships, on court activities and high exposure, interactive branding. We brought the concept to the on-premise through a pre-tournament sampling program and post-tournament wrap party with player appearances.