2015 Worldwide Partner Conference

Challenge 

Microsoft wanted to create an engaging and interactive digital activation for their 2015 Worldwide Partner Conference - an annual networking convention attended by over 15,000 participants from 135 countries. The activation needed to demonstrate the scope of the company’s Partner base and the breadth of their technology capabilities.

Solution 

First, Legacy delivered the WPC Data Visualizer: a set of six 46-inch screens displaying animations and info graphics about the attendees. This tactic captured social activity including over 50,000 tweets from over 11,000 unique contributors visiting from around the world. It also aggregated info about the 2,000 companies in attendance representing 18 different industries and 26 unique core competencies. Second, Legacy delivered a WPC Tweet Machine that allowed attendees to tweet out a branded message in exchange for a free prize. The machine featured a Raspberry Pi, a Particle Photon microcontroller, and a 3D-printed tablet mount for the Windows user interface. Considered a “smashing success,” many attendees were willing to wait in long lines in order to participate.

Expertise 
Brand Ambassador Programs / Integrated Social Experiences / Trade Shows / Reporting & Analytics / Digital + Live Sync / Social Media Marketing & Management
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