Modernize a classic, iconic brand with a new generation of urban gentlemen, the Chivas Brotherhood.
We created an exclusive destination that offered access to our target’s desired lifestyle and status within the walls of the Chivas Brotherhood. The Chivas 1801 Club wasa perfect blend of success, honor and Brotherhood which delivered unique, memorable experiences to its members as a show of Chivas’ appreciation for their participation. Positioned in 6 key markets for 4-6 weeks per market, the 1801 Club featured entertainment, gaming, brand education, and cocktails that appealed to both the seasoned scotch drinker, as well as consumers being introduced to the scotch category. NFC-enabled event ID cards for each attendee allowed us to monitor their participation and provide requested information such as drink recipes or marque details in real time.