The Future of RFID in Event Marketing

Posted by Matt Brown / August 6

Successful event marketing requires the ability to accommodate large crowds, develop effective programming, and implement messaging that supports the brand’s tone and characteristics. Developments in radio frequency identification (RFID) technology provides many options for streamlining logistical concerns while also improving the user experience for attendees.

Wearable Payment Options

One of the most frustrating aspects of large-scale events (like festivals)  is the fact that many vendors may not have credit card readers available for purchases. Instead of hunting for an ATM, RFID makes it simple for the end user. The RFID tag enables contact-free payment across the event, which also helps to streamline the product checkout process. If the products are loaded with RFID tags as well, the vendor can use the tags for inventory tracking, theft deterrence, and analytics.

Easy Registration

Streamlining the registration process is an admirable goal for any event. It’s very frustrating for attendees to spend a significant amount of time in line, particularly if there are scheduled events nearby that they want to attend. RFID enables attendees to pre-register online, receive an RFID tag that’s paired to their personal information, and enjoy a speedy check-in process. The traditional long lines and frustration of checking in at an event are completely eliminated.

Attendee Tracking

Need a leg up on your competition? Getting the maximum amount of data out of your event marketing gives you a competitive advantage that you can use to improve your events and your overall advertising strategy. RFID tags in attendee badges allow you to see how many people are attending seminars and workshops, how traffic is moving around the booth, and how users want to engage at your event. Analytics gathered today from RFID devices can lead to vast improvements at your next event.