Blog In Our Own Words
Good experiential marketing creates a live happening – an event, an atmosphere, an interaction – that connects consumers with a brand and its ongoing narrative.
Tuesday at EventTech at The Bellagio in Las Vegas was full of awesome talks and technology. I had the opportunity to attend a number of sessions throughout the day.
Successful event marketing requires the ability to accommodate large crowds, develop effective programming, and implement messaging that supports the brand’s tone and characteristics.
They say that if you were to put infinite monkeys to work banging away at infinite pianos, a few of them will inadvertently bang out a perfect rendition of Beethoven’s 9th Symphony.
Timesheets. Just the mention of the word sends chills of dread down our spines. Why would an agency want a record of every step of my day?