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Legacy Marketing
How does Legacy stay ahead of the latest technologies, upcoming trends and best practices in the industry? Answer: our attendance at EventTech is key. Hosted by Event Marketer, EventTech is an annual conference that gathers brand marketers and agencies to showcase the latest uses of technology and social media for optimizing live experiences. This year’s conference takes place November 14-16 at the Paris Las Vegas Hotel in Las Vegas.
Matt Brown
Brands around the globe are finally embracing the fact that influencer marketing is here to stay. Malcolm Gladwell really started to popularize the concept back in 2000 when he wrote that certain people “with a particular and rare set of social gifts” can spread ideas and products and messages and behaviors. Marketing agencies have subsequently sought to identify and harness these individuals for their brand campaigns.
Sam Zuba
If you’ve sat through a brainstorm or ideation session over the last 12 months, you’ve undoubtedly heard the following phrase: “Well, what about Virtual or Augmented Reality?” Thanks to major advances in technology and a tech-savvy generation of consumers glued to their smartphones, VR & AR are growing trends ready to (super)impose themselves in our everyday lives.
Legacy Marketing
This week's blog covers the partnership between Johnsonville & Uber to bring grandmas to customers doors, Ringly's aim to add a chic prospect to the wearable tech game, and REI's campaign to #OptOutside for Black Friday this year. App of the Week: Run Mo Run.
Legacy Marketing
This week's blog covers the new streaming service YouTube Red, Dunkin Donuts successful #DDPumpkin 360-degree marketing campaign, and Apple Music's first dive into virtual reality. App of the week: Never Eat Alone
Legacy Marketing
This weeks blog covers the latest reveal of Magic Leap's upcoming virtual reality device, Nike's unveiling of their Back to the Future inspired Nike Mags with Michael J. Fox, and how Tommy Hilfinger has incorporated the latest technology into their stores. App of the week: Boomerang.
Legacy Marketing
This week we detail Guinness's #TasteofBlack campaign in South Korea aimed to change perspectives on the beer's bold flavor, Disney's 60-foot augmented reality screen set up in Times Square, and how Snapchat plans to offer sponsorship opportunities to advertisers through their most recent "Lenses" update. Our App of the Week is UberRush.
Legacy Marketing
This week we cover details on Facebook's new emojis and future in virtual reality, the unveiling of Twitter's 'Moments', and Bud Light's latest contraption the Bud-E Fridge. Our App of the Week this week is alcohol delivery service Saucey.
Legacy Marketing
This week we cover details on Lowe’s new in-store 3D printers and scanners, the unveiling of Tesla’s new solar energy power packs, and Ikea’s catalog of charging furniture.
Legacy Marketing
Learn more about the new NASA sending a GoPro into Space, Facebook launching a web-based Messenger app, and Uber hoping to stop drinking and driving. A recap of the latest digital and social media trends for the week of April 13th, 2015.
Legacy Marketing
Learn more about the new Amazon Dash button, Tidal music streaming service, and how to play Pac-Man in Google Maps. A recap of the latest digital and social media trends for the week of April 6th, 2015.
Legacy Marketing
A recap of the latest digital and social media trends for the week of March 30th, 2015.
Legacy Marketing
A recap of the latest digital and social media trends for the week of March 23rd, 2015.
Mike Altier
SXSW has had a very real trend come to the forefront – ISE, or ‘Integrated Social Experiences’, and it is the fuel and coalescence of all that is live, social and digital.
Matt Brown
After attending about a dozen presentations and workshops here at SXSW over the past few days, a few overarching themes are starting to become clear.
Chris Kapsalis
While the typical experiential event productions are not on the scale of the halftime show or the Oscars, a lot can be learned by remembering Mr. Hamilton's 5 key lessons.
Chris Kapsalis

2014 marked the second annual awarding of The Legacys, an awards program where we recognize the people and hard work that make Legacy great.

Chris Kapsalis
This year we will be making a donation to Autism Speaks on behalf of our clients and partners.
Kim Georgeff

Good experiential marketing creates a live happening – an event, an atmosphere, an interaction – that connects consumers with a brand and its ongoing narrative.

Matt Brown

The EventTech 2014 festivities drew to a close today, capping a very fun week of new technology and knowledge sharing across the experiential industry.

Michelle Gallagher

Tuesday at EventTech at The Bellagio in Las Vegas was full of awesome talks and technology. I had the opportunity to attend a number of sessions throughout the day.

Matt Brown
Solid UX has quickly become the new standard in the digital realm. If you aren’t delivering an ideal experience, users will quickly click away to one of your competitors.
Chris Kapsalis

Experiential marketing is the best way to tell your brand’s story.

Chrissy Ripley

Last week the Legacy team had the opportunity to attend a number of sessions at Brand ManageCamp in Las Vegas.

Molly Mott

As you plan your next event, it is important to take advantage of social media as part of your event marketing.

Michelle Gallagher

Bespoke flavors in a flash. Mini-mes with serious style. Consumers as high-end designers.

Matt Brown

Successful event marketing requires the ability to accommodate large crowds, develop effective programming, and implement messaging that supports the brand’s tone and characteristics.

Matt Brown

They say that if you were to put infinite monkeys to work banging away at infinite pianos, a few of them will inadvertently bang out a perfect rendition of Beethoven’s 9th Symphony.

Chris Kapsalis

When we formed Legacy we set a goal of being a good corporate citizen.

Lori Ryan

The third and final day of the Event Marketing Summit was just as great as the first two (check out my Day 1 Recap

Lori Ryan

Day 2 of the Event Marketing Summit was just as busy as the first (check out my Day 1 Recap

Lori Ryan

Phew. Day 1 of the 12th annual Event Marketing Summit was jam-packed, filled with dozens of sessions, speakers, and brands.

Matt Brown
Early movers will have a tremendous advantage in discovering the strengths of this wild new frontier. Here are a handful of ideas on how advertisers and marketers can adapt to the coming trend in wearable augmentation tech.
Kathryn Schey
My brand started long ago, however my brand awareness began that day and the evolution has continued.
Christy Sabol

“I can’t believe it is 5 p.m. already, where did the day go?!” Time flies by in the world of experiential marketing.

Matt Brown

SXSW 2014 is in full swing, and we’re on the scene with the biggest tech trends of the year. Here’s what we’ve seen so far.

Lori Ryan
We all know those people. The work Martyrs. The employees who send out emails at 1, 2, and 3 in the morning. Who practically live at the office — and humble-brag about it to anyone & everyone (especially the late night cleaning crew, who are rapidly becoming BFFs with the Martyr.)
Chris Kapsalis
2013 marked the debut of The Legacys, an annual awards program where we recognize the people and hard work that make Legacy great.
Erica Kulesza
We all know that when we feel better, we do better: we’re better managers, we’re more creative and we bring positive energy to the space around us.
Kim Georgeff
In the early stages of your career, as you advance and become a young manager, the role of supervising others can seem daunting. You haven’t developed your set of managing guidelines, or the code you use to develop others.
Shari Moehlenkamp

Timesheets.  Just the mention of the word sends chills of dread down our spines.  Why would an agency want a record of every step of my day?

Lavatior Turner
There are many roadblocks to changing the way technology is viewed within an enterprise, but in order to stay competitive business in any given industry must meet these challenges. Here are three roadmaps that many companies have implemented successfully to overcome their obstacles.
Molly Mott
With a few easy steps an event can be customized to fit both the brand and the attendee to create a richer experience and help find that area where rational needs and emotional benefits meet.
Michelle Gallagher

Earlier this month, Legacy Marketing Partners attended the EventTech conference in Las Vegas.

Charelle Williams
Employee appreciation is an important part of any workplace, take a look at 10 ideas you can bring to your company.
Chris Kapsalis
As a former Marine, I am not a fan of military clichés; they are overused in our business and hold little weight. That said, leadership is critical in any organization and here are a few tips from some of the best.
Amanda Turnbull
Join us for Legacy's 6th Annual Autism Speaks Heroes Ball with Host Ted Brunson, Thursday, Nov 14th at Tavernita.
Chris Kapsalis
So, with all the agencies out there, how do you know you have the right one working on your business? These seven questions will help you determine if you have the right experiential partner.