Sean Hannigan

National Activation Director

I was twenty-one years old and about to finish my college education at Purdue University when I thought it would be a good idea to get a job bartending. That’s when it all changed. One drink served to the right person set me down my path in spirits marketing and sales. Fast-forward to present day where I now oversee one of the most reputable national field structures in the industry.

As the National Activation Director on the Pernod Ricard USA portfolio at Legacy, I’m in a unique position to work across several cross functional teams to ensure our campaigns are rooted in actionable insights based upon real-time data and the latest market trends. It goes without saying but our people are the foundation of our success. We take great pride investing in diversely comprehensive training programs and tactical field systems that empower and motivate our teams to deliver unforgettable consumer experiences for our client’s brands.

I’m fortunate that a humble gin and tonic so many years ago has led me to an agency with an unparalleled passion for the clients they represent, the work they produce, and the culture they breed.