In leading the analytics department at Legacy, my main focus is ensuring our experiential efforts meet and exceed brand objectives and ultimately drive ROI.
I began my career working at a Fortune 500 company as a merchandise analyst and quickly moved into digital analytics where I focused on programs supporting companies such as Hewlett Packard. Being able to take this same construct and apply it to a more engaging and consumer focused initiative is what truly intrigues me and drives my passion for analytics. Through our immersive events to the year-long field marketing programs Legacy Marketing activates, we can see how our events shape and redefine the consumer’s mindset and ultimately how an initiative impacts specific product sales.
I am lucky to be leading a team of some of the hardest working individuals constantly striving for excellence, while pushing the envelope from not only a reporting standpoint but also a client satisfaction perspective. We work hand-in-hand with our in-house digital team as well as the account teams to provide a holistic approach to reporting – from development to implementation and finally bringing it full circle with our proposed recommendations based on key learnings obtained throughout the program.
I am of the mindset that if we are not learning, evolving and striving to be the best in our processes and methodologies, we are going to be passed by. With that I can confidently say I am thrilled to be part of an agency that is ahead of the curve within the experiential marketing space.