My marketing journey began at Major League Baseball’s Florida Marlins, where I immediately recognized my passion for event marketing and consumer engagement programming. Since then, I have managed both above and below-the-line campaigns across a diverse range of industries including spirits, travel, automotive, sports and entertainment, gaming, CPG, retail, healthcare and banking.
After more than 14 years working at leading agencies in the Southeast, I felt it was time to bring my talents to the Midwest, as an account director on Legacy’s spirits business. In my current role, I constantly leverage my knowledge and experience managing national, experiential marketing campaigns for some of the largest spirits brands in the world. I also enjoy collaborating with our cross-functional teams to develop best in-class programming that delivers results for our clients.
I keep a watchful eye on the competitive landscape and industry trends. This mentality helps me maintain a proactive approach towards growing and enhancing our clients’ business. I’m always challenging our team to think differently and push the needle -- complacency is never an option for me.
I have a great passion for our client partners. It’s rewarding to develop strategic and integrated programs utilizing real-time consumer insights and analytics that drive trial, consideration and purchase. After all, consumer and shopper insights should be the driving force behind our thinking.
I am thrilled to be part of such a talented team at Legacy.