My primary role as senior vice president of client services at Legacy is to oversee our business with Pernod Ricard USA, the premium spirits and wine company in the U.S. Our work for them focuses on strengthening their presence at on-premise locations nationwide and creating other programs and events that build brand loyalty.
I enjoy developing strategies and collaborating with our creative and digital teams to ensure that we are stewarding our clients’ brands and generating measurable results. I also enjoy leading a team of more than 200 people across the country that is responsible for strengthening and expanding Pernod Ricard’s relationships with consumers. Their knowledge, commitment and passion motivates me every day.
I’ve been with Legacy since its inception 10 years ago. In that time, we’ve grown our business exponentially and expanded our national footprint to include an active full-time presence in more than 40 markets. That kind of growth, is exhausting but tremendously rewarding.
As an agency, we also embrace our community and I feel honored to spearhead our pro bono efforts. I’m particularly proud of our relationship with Autism Speaks and the work we do for them. We created an annual fundraiser, the Heroes Ball, and also contribute to their other fundraising activities. We also participate in charity walks, clothing drives and other activities. While our agency mantra is “We Inspire Passion,” we also demonstrate compassion – a value shared by everyone in the agency.