Alex Ricchi

Account Director

I began this amazing lifestyle in marketing more than 15 years ago, when I originally started my career on the property side of marketing, managing large-scale sporting events for Fortune 500 companies. 

Since then, I have successfully managed countless programs and events throughout the United States, China, Europe, the United Kingdom and South America.  My clients have included emerging and established brands representing a variety of industries including sports and entertainment, technology, retail, food and beverage and CPG, among others.  Learning how not just to thrive, but wildly succeed in these dynamic environments and times has made me the veteran marketer and well-rounded person I am today.  My diverse experiences and background also helps me tackle each new challenge with a healthy dose of curiosity, confidence and enthusiasm.

I am elated to work at an agency with colleagues who share my passion for marketing and clients who challenge us with new opportunities.  Learning the intimate details of what makes my clients and their consumers tick keeps me on my toes each day.   To me the challenge is more than just marketing our clients’ brands; it’s also about understanding today’s culture and consumer behavior – what’s driving it and where it’s going next – in this constantly changing world.

I am proud to be part of the client service leadership team at Legacy in an environment that celebrates innovation and creativity and also embraces a ‘do-whatever-it-takes’ attitude.